New Study: What 100 Social Media Followers Are Really Worth

New Study: What 100 Social Media Followers Are Really Worth

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should... Read More

How to set up Google Analytics annotations to show Google updates

How to set up Google Analytics annotations to show Google updates

With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account. With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you have been affected negatively or positively from... Read More

The Big Difference an Apostrophe Makes in a Brand’s Stories

The Big Difference an Apostrophe Makes in a Brand’s Stories

What are your brand’s stories? #ApostrophesMatter Let’s step into the world of brand storytelling a bit. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, it’s a place where many of us content marketers feel a little hamstrung. You see, when people get together to talk about telling a “brand... Read More

Heads up, advertisers: Facebook is shrinking mobile News Feed ad space

Heads up, advertisers: Facebook is shrinking mobile News Feed ad space

Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which means they’ll be shorter than at the original 2:3 aspect ratio. For advertisers, this means ads will show fewer... Read More

How HubSpot’s Paid Team Leverages Their CRM

How HubSpot’s Paid Team Leverages Their CRM

When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting tool that helps us properly allocate our ad spend. Additionally, maybe we use a tool like SEMRush to do keyword research. There’s... Read More

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to... Read More