What Type of Links Does Google Really Prefer?

What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links... Read More

Tips and Insights from People Who’ve Built Successful Shopify Stores

Tips and Insights from People Who’ve Built Successful Shopify Stores

Thanks for Making Crazy Egg a Shopify App Store Staff Pick!In honor of Crazy Egg being listed as a Shopify Staff Pick from June 26 – July 3, by Suneet Bhatt Conversion Now What?Our co-founder Neil Patel wanted to understand where companies were struggling to meet their fullest potential. One set of contrasting d by... Read More

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

Setting goals is the first step in establishing a valuable content marketing strategy, but how do you know when those goals have been achieved? It’s impossible to know how close – or far – you are if you don’t know how to measure the journey. Developing an understanding of your key metrics is critical to... Read More

Shopify introduces Apple Business Chat integration for its mobile messaging app

Shopify introduces Apple Business Chat integration for its mobile messaging app

Shopify is integrating the Apple Business Chat platform into its Shopify Ping mobile app, making it possible for merchants to manage their Apple Business Chat communications with customers via Shopify’s platform. “For the growing number of merchants who are running a business entirely on mobile, this new feature for Shopify Ping will allow you to... Read More

The Ultimate Guide to Product Marketing in 2019

The Ultimate Guide to Product Marketing in 2019

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun,... Read More

Amazon Prime Day, more pressure on YouTube and a surprising razor ad: Wednesday Wake-Up Call

Amazon Prime Day, more pressure on YouTube and a surprising razor ad: Wednesday Wake-Up Call

Just briefly: Moving on: Brian Benedik, VP global head of ad sales at Spotify, is leaving in the fall, Ad Age’s George P. Slefo reports, citing a person familiar with the matter. Win: “Interpublic’s Deutsch has picked up a key global marketing assignment for Michelob Ultra as the hot-selling U.S. brew expands internationally,” E.J. Schultz writes... Read More

How To Get Over Social Media Overwhelm with Agorapulse

How To Get Over Social Media Overwhelm with Agorapulse

5 Tips For Effective Social Media Management Social media overwhelm is among the top struggles faced by marketers today. The digital world never stops. Changes are happening 24/7 and, as a result, marketers are left feeling like it’s impossible to keep up. “There are just too many social media channels.” “There’s too much content to... Read More