Google Maps Reviews Now Include “What Do You Like About This Place?” Prompts

Google Maps Reviews Now Include “What Do You Like About This Place?” Prompts

Like my post? Please share! In what is at least a test, Google now asks Google Maps reviewers to select attributes they like about the business they’re reviewing.  When I went to post a review yesterday, Google asked how I liked the “Quality,” “Value,” “Responsiveness,” and “Punctuality” of the business. I haven’t been able to... Read More

Low Traffic? No Problem! How To Improve Your Website And Increase Sales

Low Traffic? No Problem! How To Improve Your Website And Increase Sales

A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. by Cecilia Haynes Case Study Often, people who manage websites are excited to dig into analytics, but they’re not sure how to bridge the gap between making... Read More

The Weekly Wrap: Data Makes Content Marketing Better

The Weekly Wrap: Data Makes Content Marketing Better

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Aug. 16, 2019 This week I’m thinking about the danger of forgetting that “buy-in” doesn’t necessarily mean “all in.” I offer a fresh... Read More

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend... Read More

How to Become a Social Media Consultant, According to 7 Successful Ones

How to Become a Social Media Consultant, According to 7 Successful Ones

Nowadays, social media is a critical component of any business’s marketing strategy. There are over 3.2 billion people on social media globally. With such a large potential audience, it’s becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. But oftentimes, marketing on... Read More

Amazon tests ‘top brand’ label for some big-name fashion sellers

Amazon tests ‘top brand’ label for some big-name fashion sellers

Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers. The company appended a “top brand” label to products from Speedo, New Balance, Under Armor and Fruit of the... Read More

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of... Read More