I Wish I Never Built a Personal Brand

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com,... Read More

The 10 Must-Have Website Optimization Tools (And How to Use Them)

The 10 Must-Have Website Optimization Tools (And How to Use Them)

Maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance. I hear this from a lot of marketers, but let me ask you a question. What happens to a website that never gets optimized for search and conversions? It dies. You don’t want to... Read More

Simple Tips to Make Better Use of Your Content Audit

Simple Tips to Make Better Use of Your Content Audit

You’ve done the content inventory. But then what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. I’ll cover practical steps to put the audit findings into action, without overworking your team. Let’s explore three... Read More

How to Discover Your Passionate Purpose and Design a Life You Love

How to Discover Your Passionate Purpose and Design a Life You Love

I sat down to take the first lecture. And within minutes I knew that something was wrong. I felt it. Despite the feeling I pressed on. Kept showing up to those lectures. I had been brought up to commit and persist. It’s a quality that can work for you or against you. Our parents often teach... Read More

Your Cheat Sheet for Posting GIFs on Instagram

Your Cheat Sheet for Posting GIFs on Instagram

GIFs are fun, digestible, and, most importantly, relatable — that’s why everybody loves them and shares them on social media so much. And since Instagram is the top social media platform for visual content, your followers expect your brand to post more compelling content than the photos of your company’s complimentary lunch each week. Your... Read More

Amazon is ready to take on Apple and Spotify in streaming music

Amazon is ready to take on Apple and Spotify in streaming music

Amazon Music app Credit: David Paul Morris/Bloomberg Amazon is turning up the volume in the music business. The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They’re part of a larger effort that will extend to billboards,... Read More

10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby’s International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Buying or selling a home is an important financial (and emotional) decision. Most... Read More