17 Charts That Show Where Content Marketing is Heading

17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed... Read More

How To Run A Funnel Analysis For Smarter Optimization

How To Run A Funnel Analysis For Smarter Optimization

The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call by Neil Bhatt Analytics Heatmaps have been our signature product since 2005. But we’ve grown quite a bit since then, and you may be surprised to learn about the full... Read More

Client and Content Agency Share Insider Tips to Successful Relationship

Client and Content Agency Share Insider Tips to Successful Relationship

To succeed in content marketing, you need to be in for the long term. With direct response marketing, ROI can be measured in weeks or months. With content marketing, however, it can take a year or more to see a return on your efforts. When hiring a content marketing agency, brands ought to plan for... Read More

Mobile app ad fraud scheme stuffed banner ads with multiple video players

Mobile app ad fraud scheme stuffed banner ads with multiple video players

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video... Read More

Optimizing for Searcher Intent Explained in 7 Visuals

Optimizing for Searcher Intent Explained in 7 Visuals

Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give... Read More

Pinterest’s IPO filing shows surging revenue, shrinking losses

Pinterest’s IPO filing shows surging revenue, shrinking losses

Credit: Gabby Jones/Bloomberg Pinterest filed its initial public offering Friday, revealing insights into both its strategy and advertising revenues. By the numbers The San Francisco-based visual discovery platform has been losing money, but its revenue has also been surging. Pinterest – which plans to be listed as “PINS” on the New York Stock Exchange –... Read More

Pinterest’s new head of engineering brings deep e-commerce experience

Pinterest’s new head of engineering brings deep e-commerce experience

Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. Why you should care As Pinterest closes in on an IPO date, the social network is beefing up its e-commerce chops. Adding King... Read More