But where SEMrush really shines is in its ability to help you improve your content marketing and keyword research efforts through deeper keyword analysis and tracking keyword movements, as well as do robust competitor research across multiple marketing channels (and not just SEO).
Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits.
So, if you want to reduce your reliance on individual tools for researching your competitor’s pay-per-click (PPC) strategy, scheduling social media posts, or finding new keyword ideas, SEMrush should be your SEO tool of choice.
“I absolutely love the SEMrush Keyword Magic tool for building exhaustive lists of terms. The tool lets you filter by broad match, exact match, and related keywords so you find every possible opportunity.
It also has an intuitive filtering system to dive into (or exclude) sets of keywords that aren’t relevant or don’t have enough search volume. It’s hard to know where to start with keyword research, and SEMrush is an excellent compass.” – Jonas Sickler, SEO Manager atTerakeet
Ahrefs is one of our favorite SEO tools at Venngage and for good reason. And with the sheer amount of tools at your disposal with Ahrefs, the sky’s really the limit.
Not only that, but it’s also one of the most popular SEO tools out there. Almost every SEO I know either uses Ahrefs, SEMrush, or Moz. And while Ahrefs isn’t free, it’s well worth it.
Ahrefs comes jam-packed with features such as:
Site Explorer: get details on any site’s organic traffic, backlink profile, top-performing pages, etc.
Keyword Explorer: identify valuable keywords, keyword volume, difficulty, and pages ranking for said keyword.
Rank Tracker: monitor performance and keyword rankings against your competitors.
Content Explorer: find top-performing content for outreach or discover guest blogging opportunities in your niche.
Pro Tip: Ever tried your hands at link building using infographics? You can combine Ahrefs’ content explorer and an infographic maker like Venngage to conduct targeted guestographic outreach and watch those links pour in.
Having done a decent job at overselling Ahrefs so far, does that mean you should only use Ahrefs and ignore SEMrush or Moz? Well, not really.
Plenty of SEOs I know use all three tools in conjunction because each tool offers something the other tool can’t. But if you’re on a tight marketing budget or have specific needs, picking just one tool out of the three would be the most logical.
“We use Ahrefs on a daily basis, as we’ve found no other tool offers the wealth of information this one does. The insights on any website’s domain rating and the keyword research possibilities have helped us build a better guest posting strategy.
Not to mention the vital feedback we get on our own website that allows us to see where we stand and how we can improve.” — Liviu Tanase, CEO ofZeroBounce
Yoast SEO is a powerful WordPress-only plugin for SEOs. And while there are plenty of SEO WordPress plugins out there, Yoast might just be the only plugin you really need.
At Venngage, we optimize all our content using Yoast and it’s always been on point with its keyword, readability, and other optimization recommendations.
Here’s what I like most about Yoast:
Powerful keyword optimization recommendations
Internal linking suggestions
Optimize meta titles and descriptions for higher click-through-rate (CTR) performance
The result? Recommendations that help you drive more performance out of your content, be it an improvement in your CTR, readability improvements as well as simply helping you drive more traffic.
While Yoast is free, I highly recommend you sign up for their premium version for the full experience. Pricing is per site and starts from $89. You can set up Yoast for more than one site and end up saving by purchasing bulk licenses.
“We exclusively use Yoast plugin on the Mailtrap blog. We mostly write about transactional emails, infrastructure, and development. Optimization of technical content can sometimes be overwhelming, but, with Yoast, we are certain that we are not missing anything important.
Along with managing SEO title and meta description, it provides a comprehensive readability check and offers helpful tips.” — Andriy Zapisotskyi, Growth Manager atMailtrap
A new entrant in the SEO tools world this year, but one I’ve found massive value from time and time again ever since I started using it.
Created by Glen from Detailed and one of the most well-known SEO experts out there, this extension does exactly what its homepage suggests: it gives you detailed SEO insights in just one click.
In the past I used SEOQuake but this extension does everything SEOQuake does and much more, such as:
Get important info like title, description, keywords, links, etc without having to go through the source code of a webpage.
See all the header tags and get their hierarchy on a page.
Quickly highlight nofollow links on a page.
Perform advanced operations like conducting inurl: searches or even one-click site searches.
Another cool feature is that it allows you to view the current page you’re on right within your favorite SEO tool, again, all with just one click!
If you value both speed and details, this is a great extension to have in your SEO toolkit. The real kicker? It’s completely free.
“Here at Tidio we use the Detailed extension on a daily basis to grab general information on our competitors like their content structure, internal and external links as well as social sharing. The extension also serves us as a quick method for assessing the quality of content published by our competitors.” — Pawel Lawrowski, Head of Growth atTidio Live Chat
Unless you’ve been living under a rock, you already know what GoogleAnalytics is and what it does.
A staple among some of the most popular business intelligence tools, GoogleAnalytics is free to use and gives you a ton of data about your site’s health, who’s visiting and from which channels, and how conversions are occurring.
Analytics can also help you view your SEO output from a critical eye, with useful metrics to help you identify your highest performing landing pages, keywords users use to discover your site, test new SEO tactics, or stop ones that could be hurting your site’s performance.
Google Search Console is a powerful tool for deeper insights and tools to manage the technical aspects of your site’s performance, metrics on keyword rankings, and how your site appears on the SERPs.
Here are some notable things Search Console can help you with:
Identify high ranking pages with low CTR.
Identify pages that could be losing organic traffic.
Identify and fix performance and sitemap issues.
Suggestions to improve mobile usability.
Just like GoogleAnalytics, Google Search Console is also a free offering so you really have no reason not to set it up and start using it.
“There are plenty of robust SEO analytics tools available today, but ultimately nothing beats a smart GA + GSC setup. Both tools with Google Sheets and Data Studio allowing for endless analyses and visualization. Sure, you might need to do a bit of customization yourself, but why reinvent the wheel?” — Alex Williams, Head of Research and Reviews atHosting Data
While SEMrush, Ahrefs, and Moz offer some technical auditing features, Screaming Frog SEO spider is the absolute holy grail when it comes to technical SEO.
So what does Screaming Frog do? For starters, it’s the tool of choice when it comes to performing in-depth technical and on-site SEO audits.
Some notable benefits of using Screaming Frog:
Information on all the internal, external and nofollow links on any website.
Quickly check if your robots.txt file is working correctly.
Find pages on your site that aren’t ranking or indexed.
Identify which pages are missing the Analytics or Tag Manager tracking code.
While the free tool is great for some quick and dirty data analysis, the paid version is well worth it. They also have a handy video guide on how to use the tool:
“Screaming Frog is my go-to tool not only for technical SEO but also for content audits. With years of content marketing and hundreds of posts on our blog, it’s the best tool to quickly grab a ton of valuable information, find where your site needs work, and uncover new growth opportunities.” — Jory MacKay, Content Marketing Manager atRescueTime
Having the right tools at your disposal, you’ll be much more effective at SEO and your SEO efforts will drive real business results, quickly.
Before you start using (or buying) these SEO tools, start with the basics. What are your business goals? What do you aim to achieve with search? Is SEO a crucial component of your growth strategy?
Once you have the answer to these questions, come back to this post and pick two or more SEO tools you will need (or all) in your arsenal to win at Google.
Guest author:Aditya Sheth does all things Content & SEO atVenngage. When he’s not busy writing or tinkering with Google search, you can find him reading non-fiction, listening to music, or travelling. Add him onLinkedinor tweet him@iamadityashth.
30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago. The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and… Read More
Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds of millions of users. The most popular type of ad on TikTok is the “In-Feed Ad,” which mirrors Snapchat ads or Instagram/Facebook story ads. These in-feed ads run in between organic content on the “For… Read More
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following statutory criteria: Have gross annual revenues in excess of $25… Read More
All entrepreneurs and marketers know how valuable time is. The more time you spend engaging in activities that don’t directly bring any return on investment (ROI), the slower your growth. You should choose your marketing approaches taking into account efficiency and available amounts of time. Lack of time and the need to increase efficiency are… Read More
I Love Citations - The Latest Search & Digital Marketing News | seo services firm