Ubersuggest 4.0: The Ultimate Content Marketing Tool

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create... Read More

Five backlink analysis tools agencies should try out

Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not just their quantity. The more is not the merrier anymore.  Luckily, over the years, it has become easier to analyze and monitor... Read More

Think Micro if You Want to Do Influencer Marketing Right

Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per post). Instead, design your influencer marketing around microinfluencers. More than 75%... Read More

The Future of Customer Engagement Starts with an Upgrade in Human Perspective

The Future of Customer Engagement Starts with an Upgrade in Human Perspective

Have you ever met someone with whom you instantly connect? Someone so welcoming yet wise and humble but so special that you become instantly inseparable…that they make you better and maybe you help them become better too? That’s my very special relationship with Paul Greenberg. Over the last few years, Paul’s set out to release... Read More

I Published 60 YouTube Videos in 30 Days. Here’s What Happened.

I Published 60 YouTube Videos in 30 Days. Here’s What Happened.

You can’t deny that video is a vital part of any business’s marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 — up from 75% percent in 2017. It’s clear that web visitors are shifting to video — Facebook Watch, IGTV, and of course,... Read More

5 key takeaways from the 2019 Edelman brand trust survey

5 key takeaways from the 2019 Edelman brand trust survey

Trust in brands is down and expectations of social responsibility from brands is up among consumers, according to the 2019 Edelman Trust Barometer Special Report, a global study set to be released in Cannes on Tuesday and produced by Edelman, the world’s largest PR firm. The study compiled data from more than 25,000 respondents across... Read More

The Ultimate Guide to Using Twitter for Business in 2019

The Ultimate Guide to Using Twitter for Business in 2019

Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet. If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth... Read More