How Digital Marketing Will Change in 2019

How Digital Marketing Will Change in 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s... Read More

High Bounce Rate? Here are the Reasons & What You Should Do

High Bounce Rate? Here are the Reasons & What You Should Do

Are you experiencing a high bounce rate? If so, you’re not alone.Many digital marketers face this same problem, which usually occurs because by Jason Little Analytics The holidays are upon us yet again, which means you’re likely coming up on the final stages of extensive social, search, email and paid campaign by Adam Clarkson Analytics... Read More

Do What Most Content Marketers Don’t and Get Better Results

Do What Most Content Marketers Don’t and Get Better Results

 Let’s begin with some simple math: 0.28 x 0.47 x 0.15 x 0.65 = 0.0128 The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Let me explain. Take the four numbers on the left... Read More

9 Powerful Ways To Combine Social Media and Email Marketing

9 Powerful Ways To Combine Social Media and Email Marketing

Social media marketing is great for reaching new people. Email marketing is awesome at making them convert. If you see an opportunity here, you’re correct. Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve that milestone sooner. In the... Read More

4 Easy Ways Podcasters Can Use Email to Grow Their Audiences

4 Easy Ways Podcasters Can Use Email to Grow Their Audiences

As technology continues to improve, it’s never been easier to start a podcast.  But it’s also never been harder to build an audience. Bringing in new listeners is no longer just about producing remarkable audio content. We have to find new ways to reach and engage listeners in an increasingly saturated industry.  That’s why Hack the... Read More

Netflix CEO interrupts quarterly earnings with product placement

Netflix CEO interrupts quarterly earnings with product placement

Viewers control the breakfast choice in Credit: Netflix Netflix’s CEO Reed Hastings interrupted his quarterly investor interview for what amounted to a product placement, holding up a Kellogg’s box and a Quaker box for the camera. Hastings was discussing the company’s financial and performance data, but he also revealed that the Kellogg’s Frosties was the... Read More

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which,... Read More