Which Local Citation Sources Let You Specify a Service Area?

Which Local Citation Sources Let You Specify a Service Area?

Like my post? Please share! Just because you set your sights on a region doesn’t mean you’ll rank well there.  That’s always been true of the service area you pick for your Google My Business page, so why should you care about the service-area settings on local-search sites much smaller than Google? A few reasons:... Read More

B2C Tips For Turning One-Time Holiday Shoppers Into Lifetime Customers

B2C Tips For Turning One-Time Holiday Shoppers Into Lifetime Customers

The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to enter the new year unscathed. Even in the marketing world, the holidays are probably the most stressful time of the year. You’re trying to ship multiple... Read More

How to Survive the Ongoing Confusion With SEO

How to Survive the Ongoing Confusion With SEO

Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield,... Read More

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.”... Read More

WordPress.org vs WordPress.com: What’s the Difference?

WordPress.org vs WordPress.com: What’s the Difference?

Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. If you’re looking to build a site on WordPress, one of... Read More

Facebook board defends how Zuckerberg, Sandberg handled crisis

Facebook board defends how Zuckerberg, Sandberg handled crisis

Sheryl Sandberg, chief operating officer of Facebook  Credit: Andrew Harrer/Bloomberg Facebook Inc.’s board defended how Chief Executive Officer Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg have handled mounting problems faced by the company, in light of a critical report by the New York Times. Here’s the statement from the board: “As Mark and Sheryl... Read More