Your Bunker Plan in Case Google My Business Pushes the Pay-to-Play Button

Your Bunker Plan in Case Google My Business Pushes the Pay-to-Play Button

Like my post? Please share! It may not happen soon – or suddenly or permanently – but the chances are good that sooner or later Google will monetize more of the Map.  Maybe all of it will become ad space, or maybe certain features of your Google My Business page will require you to load... Read More

How I Gain 1,260 Instagram Followers Per Week

How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well... Read More

Will the Real ROI In Content Please Stand Up

Will the Real ROI In Content Please Stand Up

Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original Chief Content Officer piece from a few years ago to help you answer the ROI question today. Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now. Without fail... Read More

Zendesk buys Smooch to support customer messaging across multiple platforms

Zendesk buys Smooch to support customer messaging across multiple platforms

Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on conversations between businesses and their customers. Financial details of the deal were not disclosed, but Zendesk SVP Shawna Wolverton told TechCrunch that Smooch’s entire team is being offered positions with Zendesk. Why we should care Zendesk’s acquisition of... Read More

Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … Ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email? All of these seamless interactions require systems to talk to each other... Read More

Nike’s latest sneakers? They’re only on Fortnite

Nike’s latest sneakers? They’re only on Fortnite

Nike Inc.’s newest sneaker release is entirely digital. Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil two new characters wearing classic Jordan sneakers. They come in a few different colors including red and black, the colors of the NBA’s Chicago Bulls, as well as the Los Angeles... Read More

Why Brands are Turning to Spotify as the Next Big Social Platform

Why Brands are Turning to Spotify as the Next Big Social Platform

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The... Read More