Which Local Citation Sources Let You Specify a Service Area?

Which Local Citation Sources Let You Specify a Service Area?

Like my post? Please share! Just because you set your sights on a region doesn’t mean you’ll rank well there.  That’s always been true of the service area you pick for your Google My Business page, so why should you care about the service-area settings on local-search sites much smaller than Google? A few reasons:... Read More

B2C Tips For Turning One-Time Holiday Shoppers Into Lifetime Customers

B2C Tips For Turning One-Time Holiday Shoppers Into Lifetime Customers

The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to enter the new year unscathed. Even in the marketing world, the holidays are probably the most stressful time of the year. You’re trying to ship multiple... Read More

5 Great Examples of Content Marketing Campaign

5 Great Examples of Content Marketing Campaign

The unstoppable advancing tech-life has dramatically molded our lives in various ways. From buying recipe books to searching your favorite recipe online within minutes, indeed it’s a drastic change in lifestyle. Similarly,  85 percent of brands use content marketing instead of any other form of marketing. However, according to Zazzle Media, the ratio of success with content marketing is... Read More

Build a strategy to grow your ABM program for 2019

Build a strategy to grow your ABM program for 2019

The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your... Read More

Agency Growth Isn’t Just About Your Agency Anymore

Agency Growth Isn’t Just About Your Agency Anymore

There’s a common misbelief that business growth is only about increasing numbers. It’s a lie that businesses should only focus on increasing the number of email subscribers, qualified leads and revenue. It’s a lie that businesses have to be obsessed with metrics to solve for their bottom line. For agencies, this ruthless mentality comes at... Read More

Shoplifting, Serena Williams and software: Alexis Ohanian at Ad Age Next

Shoplifting, Serena Williams and software: Alexis Ohanian at Ad Age Next

Alexis Ohanian at Ad Age Next Credit: Sean T. Smith / @stsphotovideo Alexis Ohanian is perhaps best known for co-founding Reddit, which is the third-most popular website in the U.S. and ranks ahead of other popular destinations such as Amazon. He’s also known as the guy who married tennis superstar Serena Williams. (Reddit’s other co-founder,... Read More