May 14, 2019 2:14 am
Fox, the new startup
While NBC is doubling down on its comedy efforts, a new, slimmed-down Fox won’t have any live-action comedies on its air this fall. In fact, with its emphasis on live sports, it’s made it very difficult for new programming to crack its prime-time lineup, Anthony Crupi writes.
This is the first upfront for Fox since select assets were sold off to Walt Disney, leaving it with the broadcast channel, news and sports. And its presentation at the Beacon Theater was a ping-pong between entertainment programming and sports.
Fox’s new entertainment chief Charlie Collier referred to the company as a “startup” and opened the presentation by saying, “What would you do if you had the chance to start all over again?” The New York Times sat down with Collier ahead of the upfronts. But as Crupi puts it: “It’s hard to sell a dark-horse narrative when you’re airing the next Super Bowl…”
In a moment of pure nostalgia, the cast of “Beverly Hills, 90210” reunited on stage to promote the six-episode reboot of the 1990’s teen drama airing this summer. The only thing missing was the crowd chanting “Donna Martin graduate.”
On the sports front, last month Crupi attended Fox Sports’ presentation to media buyers and clients, where Terry Bradshaw pitched pants. Read about it here.
Categorised in: Media and Technology
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