July 31, 2020 11:14 pm
Abstract: The Art of Design, Netflix
Godfrey Dadich Partners
Over two seasons, Netflix’s “Abstract: The Art of Design” has dug into the minds of the world’s top designers and explored the influence of design in modern day life. The show was created by Scott Dadich, former Wired editor-in-chief and co-founder of agency Godfrey Dadich Partners, which was also behind the series’ title design. For the nominated titles, from a Season 2 episode about noted typography designer Jonathan Hoefler, the agency team built the idea around Hoefler’s meticulous approach to type. “He sees the details and potential in every specimen he comes across in the world,” says Godfrey Dadich Creative Director Allie Fisher. Working side-by-side with director Brian Oakes and Hoefler, the team “created a sequence that annotated a city full of type, alongside dynamic type textures influenced by Hoefler&Co’s unique method of showcasing fonts,” she adds.
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