Cardi B stars in a delightfully weird Reebok ad. Plus, Emmy nominations: Wednesday Wake-Up Call


July 17, 2019 10:00 am

Just briefly:
Nipple ban: Dutch airline KLM is getting flak for asking a breastfeeding woman to cover up. To comment on how outdated that policy is, critics are poking fun at the company’s tweets celebrating its upcoming 100th anniversary, Ad Age’s Ilyse Liffreing writes.

Meanwhile on Capitol Hill: “Executives from Facebook, Google, Apple and Amazon defended their dominant positions in the tech ecosystem on Tuesday as Congress dug deeper into their business models looking for unfair business practices,” Ad Age’s Garett Sloane writes.

For your review: What can brands do to improve and manage their customer’s online reviews? Ad Age’s George Slefo looks at what companies like Denny’s and Massage Envy are doing.

Podcast of the day: Greg Hahn, chief creative officer at BBDO New York, often asks himself, “Is there an easier way to do this that gets better results with less effort?” Listen to his conversation with Ad Age’s I-Hsien Sherwood and Alfred Maskeroni on the “Ad Block” podcast. Subscribe here on iTunes and here on Spotify.

Marketing trend of the day: Dairy Queen has a Zero Gravity Blizzard, which is served with the cup held upside-down (because it’s zero gravity, get it?) Oreo has a new flavor called Marshmallow Moon, sold in glow-in-the-dark packets. This week marks the 50th anniversary of the moon landing, and companies “are taking note of the moon’s perennial power as a marketing tool,” Ad Age’s Ethan Jakob Craft writes. Read all about moon-related products and promos here. Including one from Blue Moon, obviously.

If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Categorised in:

This post was written by Keywords