Google My Business Description Gets the Catbird Seat

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April 17, 2018 3:27 pm

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Google appears to have moved the new-ish “description” field to the top of the right-hand sidebar (AKA the knowledge panel).

For the few weeks since Google reintroduced Google My Business descriptions, the description had showed up near the bottom of the sidebar.  Now it’s above even the most-basic business info, like the address and phone number.

Clearly Google wants people to see the thing.

Whether it’s a permanent change or just another test remains to be seen.  It’s also unclear how this might tie into Google’s ongoing push to monetize the local search results.

Still, you should make hay while the sun shines, and write the catchiest, hardest-to-resist description you can in the 250 characters you’re given.  (Google truncates the description after 250 characters.)

Where do you see the “description” field, in relation to the other info in the sidebar?

Are you seeing it on all devices

What do you think Google’s up to?

Leave a comment!

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