Marketing Day: E-commerce text ads, Lithium ends Klout service & Facebook suspends 200 more apps

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May 14, 2018 8:56 pm Published by

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Work hard and play hard at SMX Advanced
    May 14, 2018 by Marketing Land
    By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there’s another aspect of attending SMX that is just as, if not more, important: Networking. Networking is a cornerstone of the SMX conference experience.
  • Improving e-commerce text ads with ad customizer data feeds
    May 14, 2018 by Joe Martinez
    No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
  • Improve paid search lead-gen with cohort analysis
    May 14, 2018 by Megan Taggart
    Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
  • Shoppables are just getting started
    May 14, 2018 by Barry Levine
    All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing.
  • Lithium will ‘sunset’ its Klout service on the day GDPR launches
    May 14, 2018 by Barry Levine
    Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.
  • IAB Tech Lab launches aggregation service for ads.txt
    May 14, 2018 by Barry Levine
    The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains.
  • Facebook says it has suspended 200 apps for possible misuse of data
    May 14, 2018 by Amy Gesenhues
    During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.
  • Google issues updated GDPR guidance to publishers on how to gain consent from users" href="https://marketingland.com/google-issues-updated-gdpr-guidance-to-publishers-on-how-to-gain-consent-from-users-239962">Google issues updated GDPR guidance to publishers on how to gain consent from users
    May 14, 2018 by Robin Kurzer
    Despite publishers’ claims that some of Google’s policies are self-serving, the company asserts it is in line with GDPR.
  • Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’" href="https://marketingland.com/google-to-stop-media-buyers-from-using-doubleclick-ids-keeping-measurement-attribution-within-its-walled-garden-240009">Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
    May 14, 2018 by Robin Kurzer
    Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.
  • Snapchat begins rolling out redesign on iOS that reverses changes launched last year
    May 11, 2018 by Amy Gesenhues
    iOS users’ Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app.

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Online Marketing News From Around The Web: