Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more

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August 10, 2018 8:00 pm Published by

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • The science of storytelling
    Aug 10, 2018 by Peter Minnium
    The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.
  • Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
    Aug 10, 2018 by Barry Levine
    About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
  • CDPs: Why now?
    Aug 10, 2018 by Barry Levine
    Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”
  • Facebook to reveal country of origin behind Pages
    Aug 10, 2018 by Greg Sterling
    New authorization for Pages “with large US audiences” will prevent posting by those who decline to complete the process.
  • How to rev up your page speed for better website performance
    Aug 10, 2018 by Jeremy Knauff
    Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
  • Structuring paid search campaigns: Segmentation vs. aggregation
    Aug 10, 2018 by Megan Taggart
    Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.
  • 5,000+ Martech Tools: What’s a marketer to do?
    Aug 10, 2018 by Digital Marketing Depot
    You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
  • The ultimate guide to using Bing Webmaster Tools – Part 2
    Aug 10, 2018 by Christi Olson
    In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.
  • How to take advantage of Facebook’s Advanced Matching Pixel
    Aug 9, 2018 by Justin Freid
    If you’re not using Facebook’s Advanced Matching Pixel, contributor Justin Freid says you’re missing out — and he explains why you need to adopt it.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web: