ML Brief May 22, 2019


May 22, 2019 6:00 am

Liz Taylor has been named chief creative officer for Leo Burnett Worldwide, staring July 8. She will be based in Chicago and will lead creative direction for the global agency. In addition to serving as the chief creative officer, Taylor will also take on the role of North American creative lead for Publicis Communications and partner with Publicis Groupe chief creative officer Nick Law and the firm’s chief strategy officer Carla Serrano. “Her role is a new one that will straddle the Leo Burnett network and the Groupe’s broader creative capabilities,” said Law. Before joining Leo Burnett, Taylor was chief creative officer for the Chicago ad agency FCB.

The out-of-home media agency Talon has hired Kristy Day as director of client management in the U.S. She will be responsible for developing new business and assisting with all OOH campaign and media buying. “With the addition of Day, our company’s ability to service its clients with one-of-a-kind initiatives is stronger than ever,” said Talon chief revenue officer Aaron Gaeir. Day comes to Talon after 15 years with Lamar Advertising where she led digital innovation and national digital sales, transit and airport OOH teams.

The Madison, Wisconsin-based ad agency Shine United has promoted group account directors Emily Bohochik and Nick Newlin to vice president. The two executives will also be joining the agency’s ownership group. “They have been instrumental in driving growth and innovation on behalf of our clients, as well as finding myriad ways to make Shine a better, stronger agency — in terms of who we are, how we operate and the methods by which we service our clients,” said Shine CEO Curt Hanke. Bohochik has been with Shine for nine years, and Newlin has been with the agency for 15 years. As part of the ownership group, they will join Shine’s founders Curt Hanke, Mike Kriefski and Chad Bollenbach, along with John Krull who was named partner in 2014.

George DuRant has joined LHWH Advertising & Public Relations as the agency’s senior brand architect. After serving on the client side for the North Myrtle Beach Chamber of Commerce and Convention and Visitors Bureau, DuRant comes to LHWH ad agency with more than 30 years experience building marketing strategy, communication plans and brand management directives. “With all of the international recognition LHWH has received in the last few years, bringing George into the fold will give us more opportunity to serve additional clients with our digital media expertise, our suite of creative services and our PR capabilities,” said LHWH president Andy Lesnik.

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This post was written by Keywords