Nike celebrates U.S. women’s soccer victory with a powerful spot: Monday Wake-Up Call

July 8, 2019 10:33 am

Just briefly:
“Dump Starbucks”: Starbucks has come under fire for asking six police officers to leave a branch in Tempe, Arizona, reports the New York Times, after a customer complained their presence was making him anxious. The Tempe Officers Association subsequently posted a tweet saying “Dump Starbucks” with a mockup of a Starbucks-like logo.

Record fine: British Airways is set to be fined a record £183 million ($229 million) for a data breach, reports the BBC, after hackers stole details of 500,000 customers from the airline last year. The penalty from the U.K. Information Commissioner’s Office is the first since the advent of GDPR and the biggest since Facebook was fined for its role in the Cambridge Analytica scandal. B.A. says it will contest the fine.

Gates on Jobs: For years they were cast as each other’s nemesis, and now Bill Gates has spoken out about his deceased rival, Apple founder Steve Jobs, reports Bloomberg, in a segment broadcast Sunday on CNN’s “Fareed Zakaria GPS.”  “I was like a minor wizard because he would be casting spells, and I would see people mesmerized, but because I’m a minor wizard, the spells don’t work on me,” said the Microsoft founder (who has clearly been reading a lot of Harry Potter.) 

Just do it: Arizona governor Doug Ducey was seen wearing Nike sneakers just days after blasting the company over its controversial “Betsey Ross” shoe, according to USA Today. Ducey was photographed at a Fourth of July barbecue in the Nike tennis shoes, despite vowing to withdraw $1million in state incentives promised to Nike for opening a plant in Arizona.

Campaign of the day: San Francisco small agency TBD tapped the artist Buff Monster to create a summer-inspired mural for Havaianas, writes Ad Age’s Ann-Christine Diaz, as part of the Brazilian flip-flop brand’s marketing push to help raise awareness in the U.S. But this is no ordinary mural–consumers can also “shop” direct from the mural, using their phone and Google Vision A.I. technology. The campaign will also include a music video incorporating scenes from the activation. Hear more from TBD at Ad Age’s Small Agency Conference & Awards July 30-31 in New Orleans.

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