Phones, cars, tech: The usual suspects are dominating online video views


July 19, 2018 3:43 pm Published by

Only one ad campaign was new on the Viral Video Chart this week, demonstrating the commitment of the usual suspects to keep on spending on video views. It’s as vivid a reminder as ever that this chart tracks both “organic” views, the sort many people would think of when they hear something went viral, and paid views, like pre-roll and other ad placements.

The newcomer this week, moreover, is Samsung—a Viral Video Chart regular.

Viral Video Chart
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To Infinity & More

ClientSamsung
Views this week20,319,004
Spot last weekNEW
#TimeOnYourHands

ClientWish
Views this week17,376,244
Spot last week6
The New 2018 CRETA

ClientHyundai
Views this week10,104,980
Spot last week9
Beckham x Zidane

Clientadidas
Views this week9,567,885
Spot last week4
Open the World of Music

ClientYouTube
Views this week8,291,813
Spot last week10
Behind the Mac
Back on Chart
ClientApple
Views this week7,807,763
Spot last weekBack on Chart
Back on Chart
ClientOakley
Views this week7,191,680
Spot last weekBack on Chart
Source: AcuityAds

Ad Age’s Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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This post was written by Keywords