July 19, 2018 3:43 pm
Only one ad campaign was new on the Viral Video Chart this week, demonstrating the commitment of the usual suspects to keep on spending on video views. It’s as vivid a reminder as ever that this chart tracks both “organic” views, the sort many people would think of when they hear something went viral, and paid views, like pre-roll and other ad placements.
The newcomer this week, moreover, is Samsung—a Viral Video Chart regular.
Ad Age’s Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.
Categorised in: Media and Technology
This post was written by Keywords