SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more


July 12, 2018 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Posts adds ‘call now’ button" href="https://searchengineland.com/google-posts-adds-call-now-button-301981">Google Posts adds ‘call now’ button
    Jul 12, 2018 by Barry Schwartz
    The new option within Google My Business lets you include your phone number as a call to action.
  • Google brings Hotel Ads into the Google Ads platform, updates feed management hub" href="https://searchengineland.com/google-brings-hotel-ads-into-the-google-ads-platform-updates-feed-management-hub-301973">Google brings Hotel Ads into the Google Ads platform, updates feed management hub
    Jul 12, 2018 by Ginny Marvin
    A new Hotel Ads campaign type is currently in beta.
  • Google shows ‘People also search for’ suggestions in ad results, too" href="https://searchengineland.com/google-people-search-for-ad-results-301913">Google shows ‘People also search for’ suggestions in ad results, too
    Jul 12, 2018 by Ginny Marvin
    The feature has been showing in paid search results for several months.
  • Google reviews impact local ranking?" href="https://searchengineland.com/do-google-reviews-impact-local-ranking-301946">Do Google reviews impact local ranking?
    Jul 12, 2018 by Joy Hawkins
    Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.
  • Googler John Giannandrea takes charge of Siri" href="https://searchengineland.com/ex-googler-john-giannandrea-takes-charge-of-siri-301931">Ex-Googler John Giannandrea takes charge of Siri
    Jul 12, 2018 by Greg Sterling
    Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
  • Bing is testing an ‘open in new window’ icon in the search results
    Jul 12, 2018 by Barry Schwartz
    While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • You’ll love what the MarTech agenda has to offer
    Jul 12, 2018 by Marketing Land
    Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more.

Search News From Around The Web: