SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more


September 12, 2018 4:27 pm Published by

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Play ‘Brand Offense’ to win at search
    Sep 12, 2018 by Digital Marketing Depot
    Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. 
  • How keyword match types work after the new close match variants change
    Sep 12, 2018 by Frederick Vallaeys
    Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
  • Google’s latest change has search marketers rethinking keyword match types" href="https://searchengineland.com/googles-latest-change-has-search-marketers-rethinking-keyword-match-types-305278">Google’s latest change has search marketers rethinking keyword match types
    Sep 12, 2018 by Ginny Marvin
    Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.
  • Google delivering zero search results again in web search" href="https://searchengineland.com/hurricane-florence-query-shows-google-delivering-zero-search-results-again-in-web-search-305282">Hurricane Florence query shows Google delivering zero search results again in web search
    Sep 12, 2018 by Barry Schwartz
    After testing zero-search results back in March, Google may be testing showing no results again.
  • Google, Facebook, Twitter" href="https://searchengineland.com/eu-approves-controversial-copyright-directive-aimed-at-google-facebook-twitter-305260">EU approves controversial copyright directive aimed at Google, Facebook, Twitter
    Sep 12, 2018 by Greg Sterling
    The new rules, which require member-state approval to go into effect, amount to a kind of ‘GDPR for copyright.’

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