SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more


July 11, 2018 4:14 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
    Jul 11, 2018 by Greg Sterling
    A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision.
  • Link to my awesome content, please!
    Jul 11, 2018 by Jeremy Knauff
    Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.
  • SEO: The glossary" href="https://marketingland.com/the-small-business-owners-guide-to-conquering-seo-the-glossary-243863">The small business owners guide to conquering SEO: The glossary
    Jul 11, 2018 by Doc Sheldon
    Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.
  • Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours
    Jul 11, 2018 by Amy Gesenhues
    This year’s Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year.
  • Key Marketing Ops Capabilities to Boost Revenue
    Jul 11, 2018 by Digital Marketing Depot
    While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.
  • Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
    Jul 11, 2018 by Barry Levine
    The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.
  • Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more" href="https://marketingland.com/google-marketing-live-here-come-fully-automated-ads-campaigns-for-local-shopping-more-243957">Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
    Jul 11, 2018 by Ginny Marvin
    Google announces machine learning-loaded initiatives at its annual advertiser event.
  • Instagram expands Collection ads & Shopping Bag icon for Stories to all brands
    Jul 10, 2018 by Amy Gesenhues
    In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app.

Search News From Around The Web: