See how Nike celebrated Tiger Woods’ big Masters win


April 14, 2019 8:03 pm

The Masters win, which marks Woods’ 15th major championship and fifth Masters win, could not come at a better time for Woods, Nike and the golf industry in general. With the 2019 season just kicking into gear, Wood’s re-emergence, if he can keep it going, will likely fuel TV ratings throughout the summer.

Nike stuck by Woods through his 2009 sex scandal as other endorsers backed away, including Gatorade, AT&T and Accenture. The brand also stayed with him in the wake of his DUI arrest in 2017.  But today, and likely for the foreseeable future, Woods will be linked with a more wholesome image: CBS cameras caught extreme close-ups of him hugging his kids after walking off the 18th green where the crowd chanted his name. In sports, few things resonate like a comeback story.

 

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