August 3, 2018 6:00 pm
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Sunny Delight serves up a sort of mini music video featuring kids busting all kinds of moves and generally being “Boldly original,” per the ad’s tagline. Oakland Raiders quarterback Derek Carr helps promote NFL Fantasy Football, which he says is totally easy to play (unlike being in the actual NFL). And Amazon introduces us to a girl named Emma who likes outer space, and also seems to like the Amazon Echo Dot Kids Edition and the answers it supplies about outer space.
Today’s TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand‚Äôs spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Categorised in: Media and Technology
This post was written by Keywords