Watch the newest ads on TV from Samsung, AT&T, T-Mobile and more


August 10, 2018 5:10 pm Published by

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Terry Crews pops up in the latest installment of AT&T’s continuing “More for your thing” campaign. Lady Gaga’s December-January Park Theater residency at the Park MGM Las Vegas gets some early hype (presale access to tickets for Citi cardmembers began on Thursday). And Samsung shows off the “powerful” S pen and other cutting-edge features of its Galaxy Note9.

Today’s TV Ad Highlights

Powerful S Pen
Premiered on: Supernatural, CW
Samsung Mobile data for the last 30 days
Impressions: 52,259,005 (2% of industry)
Est. TV Spend: $2,536,786 (6% of industry)
Attention Score: 78.43
Attention Index: 62 (38% more interruptions than avg.)
Draft Party
Premiered on: NFL Football, NFL Network
Hooters data for the last 30 days
Impressions: 11,211,014 (<1% of industry)
Est. TV Spend: $178,910 (<1% of industry)
Attention Score: 89.78
Attention Index: 79 (21% more interruptions than avg.)
Your Thing: Shrink Ray
Premiered on: Lone Star Law, Animal Planet
AT&T Wireless data for the last 30 days
Impressions: 1,363,842,535 (10% of industry)
Est. TV Spend: $28,062,552 (13% of industry)
Attention Score: 91.45
Attention Index: 108 (8% fewer interruptions than avg.)
Unlimited for the Rest of Us
Premiered on: America’s Got Talent, NBC
T-Mobile data for the last 30 days
Impressions: 2,071,203,118 (15% of industry)
Est. TV Spend: $36,626,871 (17% of industry)
Attention Score: 86.82
Attention Index: 70 (30% more interruptions than avg.)
Enigma: The Las Vegas Residency
Premiered on: Today, NBC
Lady Gaga data for the last 30 days
Impressions: 7,981,312 (53% of industry)
Est. TV Spend: $92,637 (50% of industry)
Attention Score: 81.60
Attention Index: 100 (0% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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