Move Over SEO: How Developers Can Generate You More Traffic

Move Over SEO: How Developers Can Generate You More Traffic

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site…... Read More

#1 Framework to Convert Free Trial Users Into Customers

#1 Framework to Convert Free Trial Users Into Customers

Before you can convert free users into paying customers, there’s one unspoken rule. You need do whatever it takes to help your users become badass in your product. Then you can optimize for conversions to your heart’s content, but please don’t skip the first step. For instance, if you were to eliminate several steps in... Read More

How to Craft Irresistible Clickbait Titles That Drive Big Traffic

How to Craft Irresistible Clickbait Titles That Drive Big Traffic

Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. Your title has the biggest effect on whether or not someone clicks on your article… be it in search engines, social media, an email campaign, or some other channel for content distribution. Why... Read More

How to Craft Irresistible Clickbait Titles That Drive Big Traffic

How to Craft Irresistible Clickbait Titles That Drive Big Traffic

Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. Your title has the biggest effect on whether or not someone clicks on your article… be it in search engines, social media, an email campaign, or some other channel for content distribution. Why... Read More

What is an Early Adopter? A 3-Minute Rundown

What is an Early Adopter? A 3-Minute Rundown

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. By now, digital marketing... Read More

Here’s what Facebook’s Portal can and can’t do with data

Here’s what Facebook’s Portal can and can’t do with data

Facebook’s Portal is primarily for making video calls, but it runs apps like Spotify, too. Credit: Facebook When Facebook introduced an in-home video calling device with camera and microphone this month, the company wanted to avoid any confusion about the type of data it could sweep up. The last thing Facebook needed was to raise... Read More

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features,... Read More