Your Bunker Plan in Case Google My Business Pushes the Pay-to-Play Button

Your Bunker Plan in Case Google My Business Pushes the Pay-to-Play Button

Like my post? Please share! It may not happen soon – or suddenly or permanently – but the chances are good that sooner or later Google will monetize more of the Map.  Maybe all of it will become ad space, or maybe certain features of your Google My Business page will require you to load... Read More

How I Gain 1,260 Instagram Followers Per Week

How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well... Read More

7 Insider Tips to Jump Social Media Hurdles

7 Insider Tips to Jump Social Media Hurdles

In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year: For B2C marketers, the growth was higher: 69% increased their use of social media for content marketing purposes... Read More

Learn how to target adjacent markets with smart risk-taking

Learn how to target adjacent markets with smart risk-taking

Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of the signature swoosh, creation of the slogan “Just Do It” and endorsement from legends including Michael Jordan, the company has risen to a... Read More

How to Upload Documents and Presentations on LinkedIn

How to Upload Documents and Presentations on LinkedIn

Does this content marketing formula sound (very) familiar? Create content Publish content on my company’s website or blog Post the link on all my social channels Cross fingers and hope my audience bites This is a foundational play in most marketing playbooks — and sometimes, it works. But waiting and hoping to see if your... Read More

Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms... Read More

Why Brands are Turning to Spotify as the Next Big Social Platform

Why Brands are Turning to Spotify as the Next Big Social Platform

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The... Read More