Should You Bother Using That New Google My Business Feature?

Should You Bother Using That New Google My Business Feature?

Like my post? Please share! Google adds, changes, and kills off features at a puke-inducing pace.  With the possible exception of AdWords, nowhere is the pace of change faster than in Google My Business. For local SEOs and others who (try to) keep up with this stuff, one school of thought says you should use... Read More

How to Dominate Google in 2019

How to Dominate Google in 2019

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic... Read More

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. But our... Read More

The 8 Biggest Blogging Mistakes New Bloggers Make

The 8 Biggest Blogging Mistakes New Bloggers Make

Blogging has become one of the most popular ways of building online revenue while illustrating your passion. The blogging environment has witnessed a significant expansion over recent years and the competition has severely grown in every possible niche. For that reason, new bloggers must raise their standards and understand the difficulty that lies behind the... Read More

The Secret to Writing Addictive Email Content

The Secret to Writing Addictive Email Content

Top marketers use the same strategy to craft addictive emails. And it’s not beautiful email design or flawless writing. (Although these are both important!) It’s sending valuable emails that your subscribers actually want in their inboxes. Not sure if your emails are addictive? Follow these 5 rules, and you’ll craft addictive content your audience won’t... Read More

Procter & Gamble buys Walker & Co.

Procter & Gamble buys Walker & Co.

Credit: Walker & Co. Procter & Gamble Co. has agreed to buy Walker & Co. — a direct-to-consumer marketer of Bevel and Form Beauty personal-care products for people of color– for undisclosed terms. CEO Tristan Walker, who founded the company in 2013, will join P&G as part of the deal. The former Foursquare and Twitter... Read More