Google Expands “Suggested Review” Google My Business Posts

Google Expands “Suggested Review” Google My Business Posts

Like my post? Please share! I always like when Google drops a subtle hint about what it wants you to do. If you haven’t done a Google My Business post recently, and if you have a good-sized pile of Google reviews, there’s a good chance Google will auto-generate a “Suggested Post” that quotes one of... Read More

Using Python to recover SEO site traffic (Part three)

Using Python to recover SEO site traffic (Part three)

When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the... Read More

22 Things You Wish Marketers Would Stop Doing on Social Media

22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. At best, their lack of awareness (of the audience or platform etiquette) is annoying. At worst, it prompts people to “mute” or “unfollow” their social media. To make that scrolling less frustrating – and... Read More

New customer acquisition vs. retention: 7 best practices for search

New customer acquisition vs. retention: 7 best practices for search

Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of revenue from repeat customers. At the same time, the team recognizes it can better coordinate its strategy on other channels.... Read More

What Are Email Whitelists, & How Do You Get On Them

What Are Email Whitelists, & How Do You Get On Them

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn’t find it anywhere. Panicking, I called the airline. “Ma’am, your payment was denied. We emailed you about this.” Very quickly, I learned the... Read More

Amp Spotlight: Agency A-List & Creativity Awards 2019

Amp Spotlight: Agency A-List & Creativity Awards 2019

Erich & KallmanAgency to WatchErich & Kallman has found success with its ability to turn around projects quickly by relying on a network of freelance creatives. “We bring in more world-class talent only when we need them, expanding and contracting constantly based on our needs,” the agency tells Ad Age. Founded just three years ago... Read More

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under the ticker symbol PINS. The stock climbed 28.4% over the course of the day, with a market cap of nearly $13 billion. Following the company’s IPO, CEO Ben Silbermann told CNBC that Pinterest is... Read More