Google Shifts Local Services Ads to Web: What It Means for Your Business
Google is sunsetting its Local Services Ads mobile app, pushing ad management fully to the web. Discover why this change is happening, its impact on businesses, and how to adapt your ad strategy for a smoother 2024.
Google Local Services Ads Goes Web-Only: Key Insights for Businesses
30-Second Summary: In January 2024, Google will discontinue the Local Services Ads mobile app, directing all LSA users to manage ads via the web. This shift provides a more stable, feature-rich experience, aligning with Google’s aim to unify its ad tools. Learn why this change benefits businesses and how to adjust to the new workflow.
Google’s recent announcement to sunset the Local Services Ads (LSA) mobile app by early 2024 signals a strategic shift in its approach to local ad management. By centralizing LSA on the web, Google aims to create a more consistent and enhanced experience for businesses. But what does this change mean for small businesses and service providers that have come to rely on the mobile app?
The End of the LSA Mobile App: Why It’s Happening
As of January 6, 2024, Google will officially phase out its LSA mobile app. The decision stems from the need to streamline and stabilize ad management on the web platform, providing businesses with more functionality and a user-friendly interface.
Impact on Businesses
For many small businesses, particularly those that manage ads on-the-go, this transition to the web might require workflow adjustments. However, Google assures that the web platform offers a more robust experience with the potential for improved ad targeting and analytics.
The Future of Local Services Ads on the Web
With this shift, Google likely plans to expand LSA capabilities, integrating them more closely with other Google Ads features. This opens up opportunities for additional insights, analytics, and potentially more sophisticated tools.
Adapting to the Change
To help businesses adjust, Google provides extensive support and resources on its web platform. Small businesses can prepare by familiarizing themselves with LSA on the web, leveraging the added features to refine their local ad strategies.
Google’s decision to sunset the LSA mobile app represents a significant but manageable change. By transitioning to web-only, businesses gain access to a more stable, cohesive ad management experience. Staying informed and adapting early can help local service providers maintain—and even enhance—their visibility in a competitive digital landscape.
