July 30, 2018 6:59 pm
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain.
A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of the participating projects, sets up some standardization targets and possibly notes which claims are farther off.
Tags: A-From MTT, blockchain, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General
Categorised in: Digital Marketing
This post was written by Keywords