Marketing Day: Ask an SMXpert, Google releases AMP stories, smartphone duopoly & more

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July 23, 2018 8:00 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Content manager checklist: 10 things to do before you hit publish
    Jul 23, 2018 by Megan Krause
    Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content
  • Ask the SMXpert – Optimizing for voice search & virtual assistants
    Jul 23, 2018 by Debra Mastaler
    SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
  • SEO traffic levels and avoid saying, ‘It depends’" href="https://marketingland.com/how-to-project-seo-traffic-levels-and-avoid-saying-it-depends-244597">How to project SEO traffic levels and avoid saying, ‘It depends’
    Jul 23, 2018 by Simon Heseltine
    Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.
  • US market becoming a smartphone duopoly
    Jul 23, 2018 by Greg Sterling
    Apple, Samsung dominate, while others are left behind.
  • Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users" href="https://marketingland.com/google-releases-amp-stories-v1-0-with-new-features-including-an-ads-beta-for-dfp-users-244464">Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
    Jul 23, 2018 by Ginny Marvin
    AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web: