Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

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July 30, 2018 8:01 pm Published by

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
    Jul 30, 2018 by Barry Levine
    The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
  • Why AI for PR may be different than AI for marketing
    Jul 30, 2018 by Barry Levine
    A PR exec sees an essential difference that will keep humans in the game.
  • 5 ways to hack a higher marketing ROI
    Jul 30, 2018 by Rex Briggs
    Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.
  • 7 easy ways to multiply your conversions
    Jul 30, 2018 by Digital Marketing Depot
    Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
  • Prediction About Data Usage Post-GDPR
    Jul 30, 2018 by Rob Rasko
    Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned.
  • SEO for big ROI during back-to-school and other sales events" href="https://marketingland.com/how-to-use-seo-for-big-roi-during-back-to-school-and-other-sales-events-245095">How to use SEO for big ROI during back-to-school and other sales events
    Jul 30, 2018 by Karen Bone
    Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web: