SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more


August 8, 2018 4:01 pm Published by

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s August core search algorithm update is now fully rolled out" href="https://searchengineland.com/googles-august-core-search-algorithm-update-is-now-fully-rolled-out-303475">Google’s August core search algorithm update is now fully rolled out
    Aug 8, 2018 by Barry Schwartz
    Some SEOs are seeing more fluctuations with the Google rankings now, but Google has confirmed the August 1 update has been fully rolled out.
  • 5,000+ Martech Tools: What’s a marketer to do?
    Aug 8, 2018 by Digital Marketing Depot
    You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
  • SEO for Bing" href="https://searchengineland.com/ask-an-smxpert-advanced-technical-seo-for-bing-303444">Ask an SMXpert — Advanced Technical SEO for Bing
    Aug 8, 2018 by Debra Mastaler
    SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more.
  • Structuring paid search campaigns: Segmentation vs. aggregation
    Aug 8, 2018 by Megan Taggart
    Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.
  • How to rev up your page speed for better website performance
    Aug 8, 2018 by Jeremy Knauff
    Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.

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Search News From Around The Web: