SearchCap: Google mobile speed update, Lenovo debuts Google Assistant, Google deadlines & more


July 27, 2018 4:03 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 7 easy ways to multiply your conversions
    Jul 27, 2018 by Digital Marketing Depot
    Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
  • SEO for big ROI during back-to-school and other sales events" href="https://searchengineland.com/how-to-use-seo-for-big-roi-during-back-to-school-and-other-sales-events-302471">How to use SEO for big ROI during back-to-school and other sales events
    Jul 27, 2018 by Karen Bone
    Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
  • Google mobile speed update has no impact on general mobile rankings" href="https://searchengineland.com/report-google-mobile-speed-update-has-no-impact-on-general-mobile-rankings-302703">Report: Google mobile speed update has no impact on general mobile rankings
    Jul 27, 2018 by Barry Schwartz
    So far, the Google Speed Update algorithm has had no impact on rankings in the mobile search results, says one study.
  • Google logo" href="https://searchengineland.com/lyudmila-rudenko-soviet-chess-player-featured-with-a-google-logo-302699">Lyudmila Rudenko, Soviet chess player, featured with a Google logo
    Jul 27, 2018 by Barry Schwartz
    Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
  • Google Dance Singapore" href="https://searchengineland.com/search-in-pics-noogler-cake-pops-louis-gray-conference-room-google-dance-singapore-302714">Search in Pics: Noogler cake pops, Louis Gray conference room & Google Dance Singapore
    Jul 27, 2018 by Barry Schwartz
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
  • Google Assistant" href="https://searchengineland.com/lenovo-debuts-smart-displays-featuring-google-assistant-302688">Lenovo debuts Smart Displays featuring Google Assistant
    Jul 26, 2018 by Chris Sherman
    Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
  • Google Ads intros new URL parameter options ahead of parallel tracking deadline" href="https://searchengineland.com/google-ads-intros-new-url-parameter-options-ahead-of-parallel-tracking-deadline-302665">Google Ads intros new URL parameter options ahead of parallel tracking deadline
    Jul 26, 2018 by Ginny Marvin
    The deadline to migrate to parallel tracking is October 30, 2018.

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Search News From Around The Web: