One Simple Hack That’ll Boost Your Ecommerce Sales

One Simple Hack That’ll Boost Your Ecommerce Sales

There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above.... Read More

Using Python to recover SEO site traffic (Part three)

Using Python to recover SEO site traffic (Part three)

When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the... Read More

Get a Plan: How to Make the Most of Influencer Marketing

Get a Plan: How to Make the Most of Influencer Marketing

Before online influencer marketing became a major “thing” (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing. As a kid, I learned about the concept by way of a popular commercial for Faberge Organics, in which a smiling Heather Locklear shared her secret... Read More

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

“A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.”– Wolfgang Puck I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring... Read More

Magnus Blair joins Joan from HPE; Virtue hires Pizzi from 360i

Magnus Blair joins Joan from HPE; Virtue hires Pizzi from 360i

Joan hired Magnus Blair as chief strategy officer, who joins from Hewlett Packard Enterprise where he was global head of brand and campaign planning. Prior to that, he was senior partner, group planning director at Ogilvy & Mather, where he led strategy for Dove’s “Campaign for Real Beauty.” He has also held positions at Anomaly,... Read More

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under the ticker symbol PINS. The stock climbed 28.4% over the course of the day, with a market cap of nearly $13 billion. Following the company’s IPO, CEO Ben Silbermann told CNBC that Pinterest is... Read More