The Real Secret to My Social Media Success

The Real Secret to My Social Media Success

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer... Read More

How to Understand and Act On Your A/B Test Results

How to Understand and Act On Your A/B Test Results

You’ve reached article 4 in our A/B testing series. In case you missed the first three, here’s a recap:A Beginner’s Guide to A/B Testing by Cecilia Haynes Conversion You may be making a ton of sales every day – enough to bring in substantial profit for your business. But when you look at the numbers,... Read More

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

If you’ve performed a content audit for a website that is older than a decade (or even five years), you may have unearthed the remnants of a very different initial content marketing strategy. Blog post topics overlap, 200- and 300-word articles fill the resource section, the once-rushed landing page now sits with its original 100... Read More

Awe-inspiring customer experience starts, and ends, without ‘gotchas’

Awe-inspiring customer experience starts, and ends, without ‘gotchas’

Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand of sunglasses ever again. As a long time CX professional (CCXP and CXPA), it’s not easy to WOW me.  Here are the elements that made Maui Jim stand out: Have a great... Read More

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn’t mean you should skip the festivities at your office Halloween celebration. How many... Read More

Huggies ‘10-second’ ad claim dries up after Pampers challenge: Marketer’s Brief

Huggies ‘10-second’ ad claim dries up after Pampers challenge: Marketer’s Brief

Kind gets Creative It’s a match made in the better-for-you snack aisle. Kind is making its first acquisition, buying Creative Snacks Co., a 10-year-old, family owned snack maker based in North Carolina. Creative Snacks makes snacks such as nut clusters, trail mixes and pretzels. The deal will help Kind crack into more categories more quickly... Read More

News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

As ever, a ton is happening in the world of social media, and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest... Read More