- By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text
- Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance
- You should always write for the user first, but you can still implement SEO best practices while doing so
- Understand the role of accessibility in written content and the importance of providing as much contextual information as possible
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