Intent research vs. keyword research – This day in search marketing history

A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s […]

How To Target Multiple Cities Without Hurting Your SEO

Businesses with multiple locations in different cities can still reap the benefits of local search. Here’s how. 1. Use Google Business Profile  ✓ 2. Get Into Google’s Local Map Pack ✓ 3. Build Your Internal Linking Structure ✓ 4. Build Your NAP Citations ✓ 5. Use Schema Markup ✓ 6. Optimize Your Site For Mobile […]

France Wants To Tax Google & Others

France to explore “Google tax” to pay creative work from Reuters reports the French government wants to find a way to tax Google and other companies like them. The President of France, Nicolas Sarkozy, said: For the time being, these companies are taxed in the country in which they are headquartered even though they make

Google Coati Algorithm – The Google Update You Never Heard Of

Hyung-Jin Kim said Coati is not just another black and white animal, like Panda or Penguin, but is what Panda evolved into. Yes, Google’s Panda algorithm update turned into a new update, an updated Panda algorithm, Google internally code-named Coati. I was taken back, you can watch the SMX keynote in playback mode to see my reaction […]