SEO trends for small businesses
SEO can be fickle in terms of results–both in terms of what works, how fast you can expect results, and how long before the next algorithm update. For all the important and often urgent optimizations we carry out, it can be difficult to know when (or if) we’ve done enough and whether it’s time to […]
Whenever you’re trying to get from point A to point B, it helps to understand the terrain between the two. How far do you have to go? What hazards should you look out for? Where can you stop for gas? Knowing the landscape makes for a successful journey.
Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.
Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google Discover logging resulting in a data drop in the Search Console Discover performance reports on October 23rd.
Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective. Keep in mind, John hates when I or others take specific responses to specific questions and then generalize that as the standard answer.
Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Google said this is how Google does canonicalization and that there is “no special “security dust” involved.
Is your website losing rankings?
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Google’s John Mueller recommended the obvious (as I write this I am asking myself why write it but hey, sometimes the obvious needs to be reminded). If you have SEO work to do, do the work that is a larger problem before you do the smaller ones, like the one-offs.