Category: News

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors.

Discover the latest updates on GA4, and explore its advantages, disadvantages and alternative solutions in this comprehensive guide.

By optimizing your content for search engines, you increase your chance of ranking higher in the search results.

Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Learn about the Online News Act “link tax” that led Google and Meta to remove news from search and social media platforms in Canada.

If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for.

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you start using these click-tracking services after the week of August 28th.

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it’s time to have your say!