Category: News

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.

This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not track at all.

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue. Plus, the Google’s John, Martin and Gary spoke more about indexing.

It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and also summary cards.

In this guide, create your methodology for finding keywords none of your competitors have even thought about.

Instead, Google is recommending an accurate lastmod date in your Sitemap file.

Here’s how to identify your business’s strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.

Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.

The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s […]

So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all over the place, rankings are jumping and then last night and today we are seeing even hotter temperatures from the Google tracking tools and more chatter from within the SEO industry. Everyone is asking, where […]