Category: News

Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.

Google’s upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association.

Google has updated its SafeSearch, adult content filter, help documentation to say you should not show the age gate prompt to Googlebot. Google wrote, “For content behind a mandatory age gate, we recommend allowing Googlebot to crawl your content without triggering the age gate.”

Plus, Bing Chat rolled out a number of improvements to SwiftKey.

Some have been wondering why their mobile-friendly sites are being crawled using the desktop crawler, well, it might be a reporting bug.

Here’s a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.

It’s easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.

Now is the time to reassess what works and what to let go of in the advent of AI technology becoming more integrated with search.

Google alternatives are everywhere, but are they any good?