Google implements a new GA4 fractional, cross-channel web conversions feature

The new tracking enhancement could lead to more precise measurements and improved optimization. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution model in the user’s Google Ads account. This meant that if the […]

Google FAQ Snippets Drop For Many Sites On April 5th

Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools show no decline in FAQ snippets, many SEOs report drops in FAQ snippets for some sites […]

Google April 2023 Reviews Update – What We’re Seeing…

On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and so far, while the sites that did see an impact saw a significant […]