What are breadcrumbs? Why are they important for SEO?

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb navigation […]

How to Get Bard to Show Your Local Business: Advice from the Source

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives.