SEO trends for small businesses
This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait.
Move a customer smoothly along the content marketing funnel by optimizing your content at every stage. Here’s what you should know.
John Mueller from Google advises placing JavaScript code underneath the HTML element to ensure that search engines can clearly understand your website.
Learn three essential skills you must develop to progress your SEM career and ways you can apply them in your day-to-day work.
When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard. I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded. Soon after, Google released the October 2022 spam update and that’s when we saw […]
If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to have a conversation with us about complex questions. It may be a major search disruptor and a threat to Google, a useful tool, a source of inspiration, and a societal […]
That’s a wrap, the second Google algorithm update this month is done rolling out.
Online reviews are an unavoidable part of doing business online. Here are 18 statistics that prove the importance of online reviews today.
Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do.
Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.