The Ultimate Guide to Redirects: URL Redirections Explained

Here’s a list of common reasons for redirections: You move the URL of a webpage (from URL A to URL B) You delete a page You add category tags or parent pages that affect URLs You move your website to a new domain You’re performing maintenance on a webpage You merge two or more duplicate […]

Is Google headed towards a continuous “real-time” algorithm?

The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of SEO Branding, […]

How to effectively optimize content

By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write for the […]

How to manage SEO clients’ expectations

SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead and their […]

Google: Links Will Be Less Important As A Ranking Factor In The Future

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today. In short, links won’t […]