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Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Learn about the Online News Act “link tax” that led Google and Meta to remove news from search and social media platforms in Canada.

If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for.

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you start using these click-tracking services after the week of August 28th.

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it’s time to have your say!

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.

This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find some alternative analytics package or not track at all.

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue. Plus, the Google’s John, Martin and Gary spoke more about indexing.

It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and also summary cards.

In this guide, create your methodology for finding keywords none of your competitors have even thought about.