Google Helpful Content Update Can Demote & Now Promote Content

The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now also promote, […]

Google Reduces Local Pack Results In Web Search?

Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients.