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Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code.

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter.

These PR trade tips can help your brand land big placements and reap valuable search discovery and revenue benefits.

Google’s John Mueller addresses concerns about WebP image indexing, clarifying its appearance in Google Search Console reports.

Learn ChatGPT’s limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.

Google has a help document on “Common issues that delay bulk verification” that it updated to add more tips on avoiding delays with Google Business Profile bulk verification.

Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.

Historically, Google has said you should not use a noindex along with a canonical tag at the same time. But not always. John Mueller of Google said recently, “it depends.” He said it depends on whether the pages are identical and if you want them indexed…

This update was more widespread than previous updates because it targets more than just product reviews.