The role of page experience in creating helpful content

Helpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and revised our help page about page experience. We think this all will help site owners consider page experience more holistically as part of the content creation process.

Google implements a new GA4 fractional, cross-channel web conversions feature

The new tracking enhancement could lead to more precise measurements and improved optimization. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution model in the user’s Google Ads account. This meant that if the […]