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Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.

In July and October of last year, we covered some interactive and visual knowledge panels in Google Search, both on mobile and desktop search. This might be a new variation of that, where Google has an image of the person and then overlays related people and their height on this panel.

Discover median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter in the 2023 Social Media Benchmarks Report.

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed […]

Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.

Google’s desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads.

Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.

SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you.

Google’s John Mueller was asked if having hyphens in your domain name, like www.my-site-goes-here.com, can cause ranking issues in Google Search. John Mueller said no, domains with hyphens are not seen as low quality by Google algorithms.

How can you leverage SEO to grow your SaaS business? This four-step strategy shows you how to employ the best SaaS SEO practices for your company.