Where is SEO in the business hierarchy?
Here’s how SEO can be integrated within an organization to inform other departments and get the best business results.
How to Build an SEO Roadmap in 7 Steps (Template Included)
The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for actioning your SEO tasks.
Local search in 2023: Key trends and tactics for marketers
Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers.
3 questions SEOs are fielding in the wake of AI-powered search
February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few […]
Google publishes new link best practices
Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also:
Google’s John Mueller Cautions Against Keyword-Rich Domains
Google’s John Mueller suggests that keyword-rich domain names may be detrimental to a website’s long-term success.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn’t working for a particular keyword. Here are tips and tools to get started. *Search intent*
8 Techniques To Get More Customer Reviews For Your Local Business
Online reviews provide social proof, establish your expertise, and build trust. Here are 8 ways you can generate customer reviews for your brand.
A Small Gift for Local SEOs and a Big Cheer for Original Images
We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to find the exact image asset I want to illustrate the story of local businesses and local SEO. So, I decided to create my own asset, and today, I would […]
Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook
A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels across multiple regions in Europe to upload photos to Facebook from that local region. The SEO claims it helps with “better reach and ranking in the eyes of the algorithms.”