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It seems like Yahoo Search wants to make a comeback in the near future.

When you redesign a website, it’s important to remember that its rankings in search engines may be affected. As Illyes explains, this is because search engines use the HTML of your pages to understand and categorize the content on your site. If you make changes to the HTML structure, such as breaking up paragraphs, using […]

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.

Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.

Some are uncomfortable with how ChatGPT uses their web content to train and learn from

Here are 10 competitive analysis tools that will make your SEO so much easier.

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.