SEO trends for small businesses
Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services are now Apple’s second-highest revenue generator, and this article examines how it got there and what it means for marketers.
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are: Cannibalizing efforts between channels. Undervaluing […]
Learn a search engine de-optimization process you can use to earn more clicks from qualified traffic and increase conversions.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Google tells how long it takes for a site to become eligible to rank again after content quality issues are fixed It Takes Months For Google to Evaluate Site Quality
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s […]
What Is AI For SEO; AI is widely available to everyone. Here’s how you can use AI for SEO and content to increase productivity and improve workflow.
Maintain the integrity and reliability of your website by using multiple date signals to display the correct date in search results.
Businesses with multiple locations in different cities can still reap the benefits of local search. Here’s how. 1. Use Google Business Profile ✓ 2. Get Into Google’s Local Map Pack ✓ 3. Build Your Internal Linking Structure ✓ 4. Build Your NAP Citations ✓ 5. Use Schema Markup ✓ 6. Optimize Your Site For Mobile […]