Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your accounts.
France Wants To Tax Google & Others
France to explore “Google tax” to pay creative work from Reuters reports the French government wants to find a way to tax Google and other companies like them. The President of France, Nicolas Sarkozy, said: For the time being, these companies are taxed in the country in which they are headquartered even though they make
Google: Rich Results Manual Actions Can Lead To Removal Of Rich Results & Broader Spam Penalties
In 2015 John said “Rich snippet themselves don’t give you ranking boosts. So it would’t kind of make sense to demote a site in rankings if they are doing something wrong with rich snippets. So essentially we just turn off the rich snippets until we are sure that we can trust them.”
Google Coati Algorithm – The Google Update You Never Heard Of
Hyung-Jin Kim said Coati is not just another black and white animal, like Panda or Penguin, but is what Panda evolved into. Yes, Google’s Panda algorithm update turned into a new update, an updated Panda algorithm, Google internally code-named Coati. I was taken back, you can watch the SMX keynote in playback mode to see my reaction […]
Another Weekend Google Search Ranking Algorithm Update – November 11th – 12th
It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm update, unconfirmed, this weekend, around November 11th and 12th.
Google Business Reviews Going Missing After Suggested Edits (Scary Bug)
Google Business Profiles and business listings reviews are going missing, dropping out completely, again, but this time it seems to be related to automated suggested edits occurring on some business profiles.
Local Study: Review Recency Impacts Google Local Rankings
Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.
How Often Should I Update On-Page SEO?
SEO can be fickle in terms of results–both in terms of what works, how fast you can expect results, and how long before the next algorithm update. For all the important and often urgent optimizations we carry out, it can be difficult to know when (or if) we’ve done enough and whether it’s time to […]
How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)
Whenever you’re trying to get from point A to point B, it helps to understand the terrain between the two. How far do you have to go? What hazards should you look out for? Where can you stop for gas? Knowing the landscape makes for a successful journey.
Google Search Ranking Algorithm Update November 4th and 5th – Unconfirmed
Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.