SEO trends for small businesses
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal to the […]
SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead and their […]
Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today. In short, links won’t […]
Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the October spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.
Learn what you need to know so you can manage expectations for your stakeholders when it comes to your new reports from Google Analytics 4.